The Rise and Fall of Byju's

The Rise and Fall of Byju's

Feb 6, 2024

Feb 6, 2024

Rise&Fall of Byju's
Rise&Fall of Byju's

In the landscape of education technology, very few stories have captured the world's attention like that of Byju's. Founded in 2011 by Byju Raveendran, this Indian startup began with a vision to revolutionise learning through personalised digital platforms. From humble beginnings, Byju's soared to become the crown jewel of India's ed-tech sector, boasting a peak valuation of more than $22 billion. However, its journey has been far from smooth, marked by dizzying highs and devastating lows that offer profound lessons for the industry at large. It’s in legal trouble in India and has been sued by lenders in the US. The firm hasn't submitted accounts for FY22, and its auditor walked out after forcing it to restate accounts for FY21 and declare a ₹5000 crore loss. Allegations of foreign exchange violations and mis-selling practices tarnished Byju's reputation, while internal turmoil, including layoffs and leadership changes, fueled uncertainty.

Recently, as many as six shareholders of Byju's parent company, Think and Learn Private Limited, moved the resolution to fire CEO Byju Raveendran. However, the company pushed back by saying that shareholders don't hold the authority to vote on CEO change.

The Rise (2011-2021):

Byju's early success stemmed from its innovative approach to education delivery. Leveraging personalised learning tablets and interactive content, the company captured the imagination of students and parents alike. Aggressive marketing campaigns featuring celebrities like Shah Rukh Khan further solidified Byju's brand presence, making it synonymous with quality online education.

With the COVID-19 pandemic is acting as a catalyst for Byju's exponential growth. With traditional classrooms shuttered, demand for online learning skyrocketed, propelling Byju's to unprecedented heights. Strategic acquisitions, including US-based Epic! and Singapore-based Great Learning, expanded Byju's reach beyond K-12 education into children's reading and professional upskilling.

The Fall (2022-present):

Despite its initial success, cracks began to emerge in Byju's armour. Concerns over aggressive sales tactics and financial strain cast shadows over its once-bright prospects. The end of pandemic restrictions saw a decline in online learning demand, exacerbating Byju's financial woes. It could lose unicorn status soon. The company’s workforce has dropped from 60,000 to 25,000, and the CEO had to “move mountains” to pay the salary for the month of January.

Over the years, the startup has spent around $2.5 billion acquiring over a dozen firms across 2021 and 2022. This cash came from a war chest of $5 billion equity and debt raisings from backers as well-known as General Atlantic, Silver Lake, Peak XV, Lightspeed, Chan Zuckerberg Initiative, BlackRock, UBS, Prosus Ventures and B Capital.

Byju’s also acquired education firm Toppr in July last year for $150 million and Tynker for $200 million. Byju’s also made a series of acquisitions, WhiteHat Jr. and Osmo being the biggest ones, for $300 million and $120 million, respectively.

Current Landscape (February 2024):

Byjus finds itself at a critical juncture, actively seeking new funding and restructuring operations to navigate turbulent waters. Efforts to address concerns about sales practices and financial transparency are underway, reflecting a commitment to rebuilding trust. In June 2023, Deloitte quit as auditor. Three board members also quit. Through 2023, investors such as Prosus started to write down the value of their investments. According to their revaluations, the company’s valuation fell first to approximately $5.1 billion and then to less than $3 billion.

The company had signed Messi as the brand ambassador for its social impact arm 'Education For All' in 2022. According to reports, facing a severe cash crunch, the company has now put the deal on hold and is "deliberating whether to terminate the contract prematurely or explore options for revival".

However, recent developments paint a picture of continued challenges:

April 2023: The Enforcement Directorate (ED) initiated an investigation into potential violations of the Foreign Exchange Management Act (FEMA), adding to legal woes.

May 2023: A US-based investment firm filed a lawsuit alleging financial irregularities, leading to board resignations and internal restructuring.

November 2023: A US court ruled in favour of lenders, allowing them to appoint a director on a key subsidiary, impacting leadership dynamics.

February 2024: Byju's seeks to raise $1 billion to avoid a shareholder revolt and potential board ousting, highlighting ongoing financial struggles.

In response to mounting challenges, Byju's finds itself at a crossroads. Actively seeking new funding and restructuring operations, the company faces the daunting task of rebuilding trust and restoring its brand image. Efforts to address concerns about sales practices and financial transparency are underway, signalling a commitment to charting a new course forward.

Recent Developments:

Despite Byju's efforts to stabilise its operations, recent developments paint a picture of continued turbulence. In April 2023, the company came under scrutiny from the Enforcement Directorate for alleged violations of the Foreign Exchange Management Act (FEMA), adding to its legal woes. Additionally, a lawsuit filed by a US-based investment firm further compounded Byju's financial challenges, leading to high-profile exits from the company's board of directors and internal unrest.

In November 2023, a US court ruled in favour of lenders, allowing them to appoint a director on a special purpose vehicle (SPV) and removing a key figure from Byju's leadership. The company's valuation plummeted further, with ongoing efforts to raise capital indicating a stark reassessment of its worth.

Looking Ahead:

As Byju’s grapples with these myriad challenges, the road ahead remains uncertain. The company's ability to navigate regulatory hurdles, regain investor trust, and adapt to shifting market dynamics will be critical in determining its future trajectory. Whether Byju's can emerge from its current struggles stronger and more resilient than ever before remains to be seen. However, one thing is sure: Byju's saga serves as a cautionary tale for the edtech industry, reminding stakeholders of the perils of unchecked growth and the importance of ethical business practices in an increasingly competitive landscape.


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© 2023 Purple Petal Invest Private Limited

Get started with as low as ₹10,000.

Get started today

Address

Tap Invest
Sector 2, HSR Layout
Bengaluru - 560102

The Company is an intermediary platform facilitating transactions in financial products. The information comprised herein is merely for information purposes and are subject to verification by investors. Investors are advised to refer and read carefully the offer documents.

© 2023 Purple Petal Invest Private Limited